Sometimes, one of the biggest challenges in a professional facilitation is having the opportunity to do your best work! Ironically, clients sometimes have preconceived notions of what you can do for them, or are unwilling to make themselves available during the preparation phase for consultation and collaboration.
The upshot is that you will get suboptimal results for your investment. For example, I always operate on a project pricing basis, so that clients are encouraged to work with me closely during the preparation phase. Make no mistake--this is the most important phase of the facilitation process. With proper preparation, the facilitation itself should appear effortless.
During this preparation phase, I like to work closely with the client to develop crystal clarity on desired outcomes, carefully plan logistics such as room selection and layout, understand group dynamics, and develop consensus on an overall approach and facilitation plan. Once the project sponsor and I are on the same page regarding these issues, we're both freed to do our best work on the day of the facilitation.
When, however, a client (or a facilitator) want to collaborate only as far as developing the participant agenda and agreeing on basics such as start/stop times and location, the facilitation will inevitably suffer. It may still work, but it will not yield the best possible synergistic results. A shame, considering the investment both parties make in each engagement.
Potential clients, demand the best from your investment. Avoid hourly pricing structures, and be sure your agreement with your facilitator clearly outlines the preparation process. Then, make yourself available for the iterative preparation process.
Facilitators--and potential facilitators--remember that it only looks effortless as the result of careful preparation, ongoing self-reflection, and continuing professional development.
Wishing you and your groups clarity and synergy!
